Homeless People Selling Newspapers On The Street Case Study

1. Your boss has presented the idea of using homeless people in a project similar to what BBH Labs has done, what would you tell him? If your boss is determined to move forward with the project, what would you do?
I believe that using homeless people to perform any type of work seems out of place, but homeless people have basic needs that require some form of monetary compensation. When we give homeless people out in the corner of a street money, we are helping because we feel that is the right thing to do, when we give money to a homeless person for cleaning our windshield, we are paying for the service they are providing. Using a homeless person for a project like BBH Labs might send the wrong message, but the homeless people have the option to denied working on the project or the company have the option to hire homeless people as temporary workers. I would suggest hiring homeless people as temporary workers and provide them with a fare pay rate. The company can provide homeless people with the necessities to represent the company accordingly the event.
2. BBH Labs compared its project with homeless people selling newspapers on the street. Do you agree with this analogy? …show more content…
The image of such act was inadequate and show no different than just given homeless people money for standing on the corner of a street. BBH did not pay attention to the unethical image they projected by using homeless people for this project. They could have used homeless people for this advertising project, but in a different way. What if homeless people were given a proper uniform and a chance to earn more than $20. The difference would be to offer homeless people a chance to earn money while encourage them to better