Business Management Case Study: Home Plus Company
Additionally, though managers believe the new strategy will differentiate the organization from its competitors, there is a chance that competitors may replicate this strategy. Managers also look forward to enter a new market, however, doing this will turn away existing loyal customers and as a business most valuable advertising agents are its customers this will not be beneficial to the organization. Managers should also consider the resources it will take to enter a new market and to purchase high-end products can be very high. Instead, managers should invest in new and better ways to satisfy current target market’s needs and build core competencies that will set them apart from their competitors. These are the reasons I disagree with the new strategy management of Home Plus have proposed.
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