Why Home Depot Struggles & IKEA Thrives in China
Why Home Depot Struggled It was “Do it for Me” not “Do it Yourself” culture in China. (BURKITT, 2014)
• The labor costs are very low in china (House owners preferred to get their work done)
• People hardly had a sense of decorating their homes.
• Homes were meant for necessities like to Rest, Eat and daily activity.
• The concept of kitchen hardly existed as most Chinese lived in a Community living than family homes (so cooking was done in common area outside their rooms or the maid would do the cooking). (Charles W.L Hill, 2011)
• Chinese preferred to educate their kids and gain knowledge than to know how to fix or decorate their homes.
How IKEA Thrived
• Educating the customers (How
Why Home Depot Struggled It was “Do it for Me” not “Do it Yourself” culture in China. (BURKITT, 2014)
• The labor costs are very low in china (House owners preferred to get their work done)
• People hardly had a sense of decorating their homes.
• Homes were meant for necessities like to Rest, Eat and daily activity.
• The concept of kitchen hardly existed as most Chinese lived in a Community living than family homes (so cooking was done in common area outside their rooms or the maid would do the cooking). (Charles W.L Hill, 2011)
• Chinese preferred to educate their kids and gain knowledge than to know how to fix or decorate their homes.
How IKEA Thrived
• Educating the customers (How