Home Depot Mission Statement

Improved Essays
Mission Statements
For this week’s assignment, I have been asked to evaluate two mission statements from two very different companies; Home Depot and Nike. Home Depot is a home improvement supply superstore who specialize in selling tools, construction products, and services. They employ nearly 400 thousand employees (https://corporate.homedepot.com) and have 2015 annual net sales of 9.3 billion dollars (Home Depot Inc 2015 Annual Report). They operate in all 50 states to include District of Columbia, Puerto Rico, Canada and Mexico (home depot.com). In comparison, Nike is one of the world’s biggest athletic apparel and equipment designers. They employ over 62 thousand employees and are a worldwide franchise that generates net sales of 3.2
…show more content…
We are a values-driven company, and our eight core values include the following: Excellent customer service, Taking care of our people Giving back, Doing the “right” thing, Creating shareholder value, Respect for all people, Entrepreneurial spirit, and Building strong relationships” (https://corporate.homedepot.com). After reviewing their mission statement, and comparing it to the guidelines given in the article from Entrepreneur, I feel the Home Depot captures the essence of their business’s goals and the philosophies underlying them because it captures why they are in business in the first place.
Home Depot states that they strive to provide the highest level of service, not only to their customers but also to their associates, vendors, and communities “treating them as partners” (https://corporate.homedepot.com/about/values). This value system also shows a strong commitment to their image as a business, by doing the right thing and building relationships on trust, honesty, and integrity. The eight core values go into detail what the Home Depot mission statement means and after reading them provides a clear and concise meaning of what this company’s purpose
…show more content…
The Home depot listed eight core values going further into depth describing their commitment to their customers as well as their associates. Where Nike simply described their target customers as everyone with a body. Although at first I did not feel that Nike’s statement fulfilled the requirements to be a strong message about the company, or its purpose I soon realized that, their mission statement does say just as much if not more than Home

Related Documents

  • Decent Essays

    1.This mission statement targets it purchasers and investors, along with everyone else associated with Universal Health Services, Incorporation. The mission statement declares they want purchases to select them and investors to stay in business with them for the long run. This emphasizes the degree of which they truly do care about the people outside of their business that help keep it running. 2.This mission statement states it wants its employees to be proud of the corporation, not holding stigma towards their place of work.…

    • 239 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Handy Dan Home Depot

    • 348 Words
    • 2 Pages

    Where else would you find a customer driven workplace? Where their focus is to be number one in the nation for exceptional customer service. Look no further then The Home Depot (HD) the nation largest home improvement retailer. Carrying a whole array of assortment of building material, Lawn and garden supply. In reference to the article "How the Home Depot Makes Money", the HD strive to make shopping more enjoyable.…

    • 348 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    The Home Depot and Lowe’s operations are extremely similarly with some analyst saying that 90% of their operations are identical. However, when one looks in-depth at these operations, differences are prevalent. One of the most predominant is the differences in the store structures and decor. Home Depot is said to be professional consumer focused with a warehouse design and bright orange paint throughout.…

    • 238 Words
    • 1 Pages
    Improved Essays
  • Great Essays

    Target Swot Analysis Essay

    • 1064 Words
    • 4 Pages

    a) Mission Statement (Current)- Target’s mission is to make Target the preferred shopping destination for their guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less. ® brand promise." b) New or Revised Mission Statement- Provide our guest with innovative solutions to enhance their shopping experience through easy and convenient channels while delivering exceptional service, outstanding value, and quality products and services that consistently fulfills the Expect More. Pay Less.…

    • 1064 Words
    • 4 Pages
    Great Essays
  • Superior Essays

    Manufacturing Nike looks to maintain its competitive edge in the industry by researching and developing product innovations constantly. By allocating a great deal of resources into research and modifying their manufacturing techniques, they are able to do just this, as well as improve the company as a whole. Flyknit…

    • 1376 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Home Depot’s Diversity Home Depot’s objective is for all individuals to feel that they are treated fairly, and included. This involves individuals as customers, and employees. This organization pledges, “At The Home Depot Canada, we support and promote diversity as part of your core values. Our diversity and inclusion strategy represents our ongoing commitment to our associates and communities to prove an environment that is, and feels inclusive to all.” (Homedepot, 2015).…

    • 688 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    In the New York Times article "Front Line in Day Laborer Battle Runs Right Outside Home Depot", Steven Greenhouse discusses problems facing Home Depot and day laborers. Home Depot is a large home improvement retailer that offers goods to contractors and homeowners with in-store assistance from trained and licensed staff. The current problem plaguing Home Depot involves its stakeholders which are contractors, customers, communities, day laborers, and the company 's corporate social responsibility. Home Depot is under scrutiny because communities and local governments are depending on the company to assist with social disparities involving labor for immigrants. In Austin Texas and many other cities across the nation, day laborers gather outside…

    • 780 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Target and Starbucks operate in different markets and sell different products, but their shared values can be somewhat overlooked. Target, a retail chain, offers home goods, clothes, electronics, and groceries. By contrast, Starbucks is a coffee chain found across the world. However, their shared commitment to doing business ethically, legally, and to their best ability is why Starbucks can be found in many Targets. In fact, Target’s code of conduct explicitly states its “commitment to doing business ethically and legally means that we will only work with vendors and suppliers who share the same commitment.”…

    • 736 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The main Nike brand is most targeted towards athletes, selling related products such as shoes, sporting equipment and clothes. The Converse, Inc. brand markets more casual goods and is described as targeting premium customers. The Jordan Brand is also a premium brand, but it is targeted more broadly at athletes. The Hurley International LLC brand also targets athletes but focuses more on activities associated with young people, such as skateboarding and surfing. The Nike Golf brand is focused on golfers.…

    • 884 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Nike Stakeholder Analysis

    • 1018 Words
    • 5 Pages

    Nike has the following stakeholders, arranged according to the firm’s prioritization: customers, communities, employees, government, and interest groups. The customers is the stakeholder most important, the customer can help the company by purchasing products producing growth sales revenues with the customer being satisfied by the high quality product and building a relationship with the…

    • 1018 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The company’s focus and vision is to first and foremost “serve the athlete” by providing superior products to the athletes. Nike, Inc. markets these products with intense focus on what an athlete desires, also a product that would suit the general population. The company recognizes that innovation will be what spurs the shift to sustainability. Nike, Inc. have developed three objectives that fall in line with their mission statement; Innovation to serve the athlete, innovation to grow the company and innovation to inspire the…

    • 1835 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Parnell (2014) states that firms with a low-price-differentiation with focus produce specialized products and services at a low price for its targeted market (p. 195). Home Depot’s website (n.d.) states that Home Depot’s strategy is to invest in the business to boost productivity and efficiency, while delivering value to its customers through innovative products and an effortless customer experience (para. 2). According to Pederson (2009), Home Depot founders Bernie Marcus and Arthur Blank strategized to increase sales by offering low prices to encourage bigger purchases and hiring knowledgeable professionals who could advise and train do-it-yourselfer (DIY-ers), which would in turn increase sales and positive word-of-mouth (para. 4). As a large firm, Home Depot has the capability to take advantage of economies of scale, allowing Home Depot of benefit from declining per-unit costs due to increase of volume purchases and private-label merchandise (p. 38). In turn, Home Depot is still able to be profitable while promising its customers a low price.…

    • 657 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Jeff Bezos has publicly referred to the company’s mission statement as a driving force behind many of hs decisions during the company’s history. Therefore, the company’s success as the world’s top online retailer is due at least in part to management’s commitment to the execution of the mission. The company’s mission statement clearly articulates its values that will guide organizational actions (“to be earth’s most customer centric company”). It does not specify some narrow market; it rather expresses the company’s vision to perform on a global scale. The statement does not describe means by which company intends to develop in the future.…

    • 1443 Words
    • 6 Pages
    • 5 Works Cited
    Great Essays
  • Improved Essays

    Bob Nardelli joined the Home Depot team in 2000, when it was already successful. However, he also joined during a time when the company had grown so rapidly so quickly that changes needed to be made. While he created his own change model, had he known about Kotter and Cohen’s 8-step change model, he may have met fewer challenges (Kotter & Cohen, 2002). When Nardelli first arrived at Home Depot, he was deemed an outsider of a close-knit organization. Nonetheless, the board had made the decision that he was the best person for the task at hand.…

    • 866 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The essay finishes with the conclusion paragraph and the references. Nike Inc. is one of the most popular brand in the world in terms of designing, marketing, distributing shoes, accessories for various of sports and fitness activities. It was founded in 1964 as Blue Ribbon Sports (BRS) and became Nike Inc. in 1978. On the one hand, there are numerous factors that contribute to the success of Nike as an industry leader for a long time and the most importance one is quality of product.…

    • 935 Words
    • 4 Pages
    Improved Essays