Home Depot Analytics

Improved Essays
An analytical competitor is defined as “an organization that uses analytics extensively and systematically to outthink and out execute the competition.” (Davenport, p23) According to Davenport and Harris, the measure of a successful analytical competitor lies in its ability to meet the following: 1) must possess the four key characteristics that form the pillars of analytical competiton and 2) transition through the five stages of development of the analytical competitor.
In order to compete successfully, a company…in this case, The Home Depot, must display certain characteristics and perform at high levels in several areas. Home depot has invested billions of dollars in becoming competitive on analytics. They use analytics in many
…show more content…
Home Depot competes internally on anyalytics by employing analytical studies in various areas of internal operation. For example, analytics were used to determine how to encourage a team mentality among associates and train them form long term growth within the company. Home Depot has expansive training systems which not only allow for cross training within departments but also prepares associates to move into leadership roles as managers or even executives. By employing analytics, Home Depot also determined a need for more personalized interaction with professional contractors and thus the Pro Desk was …show more content…
Location analysis uses geographic analysis and digital maps for the optimization of locations for stores, distribution centers, manufacturing plants. To accomplish this fete, HD has invested in the expertise of retail consultant company, MapInfo. “MapInfo’s consultants provide a site selection strategy for HD’s “mega store” format: large asles; varied inventory; comprehensive in-store centers, such as the garden and home decorating centers; all under one roof. As such, HD has become a “category killer” in home improvement and is the second largest retailer in the United States, after Wal-Mart. Prior to the big box concept, “mom and pop” hardware shops were the mainstay of this retail category. Most of those have disappeared and some of the niche hardware retailers that had franchised are now being acquired by the big box companies.” (

Related Documents

  • Great Essays

    1.0 Introduction 1.1 Authorisation and purpose This report is authorised by Dr Gregory Nash, Course Coordinator University of the Sunshine Coast, Queensland. The purpose of this report is to fulfil the report writing task for COR 109 Communication and Thought, at the University of the Sunshine Coast, Queensland, Australia. 1.2 Limitations This report is limited to the three interpersonal communication skills of listening, feedback and questioning and does not enlighten any other interpersonal communication skills.…

    • 1094 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    Once evaluating a replacement look location, franchise analyzes data from varied sources for traffic counts, registered vehicles, replacement rates, population, growth trends, competitive factors, zoning, retail searching patterns, and different applicable factors. The changes of look sizes varies throughout the network from four bay outlets to twelve bay outlets. With this business model, franchise recommends six bays or additional, though everything is subject to the distinctive state of affairs of every market. Franchise franchisees area unit needed to keep up a list that's ample in vary and amount of things to fulfil the general public demand. Franchise maintains strategic alliances with components suppliers to support the franchisee network.…

    • 601 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    I would say the worst team that I’ve ever worked with would have to be my previous employer, The Home Depot. While I was employed at the Home Depot, I started as a Pro Desk associate and then quickly moved to overnight inventory. Working overnight inventory meant that I was one in a team of five, our job was to scan and enter every item in the store so that we could track what was sold, lost or stolen. The problem that I had with my teammates was that they wanted to prolong our work load because at the end of our shift we wouldn’t have any time to take on other less desirable task. The thing that made that group so terrible to work with was their dive and ambition to be more that what we were at the time.…

    • 168 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Handy Dan Home Depot

    • 348 Words
    • 2 Pages

    Where else would you find a customer driven workplace? Where their focus is to be number one in the nation for exceptional customer service. Look no further then The Home Depot (HD) the nation largest home improvement retailer. Carrying a whole array of assortment of building material, Lawn and garden supply. In reference to the article "How the Home Depot Makes Money", the HD strive to make shopping more enjoyable.…

    • 348 Words
    • 2 Pages
    Decent Essays
  • Great Essays

    Brita Case Study

    • 1916 Words
    • 8 Pages

    B.I.G strategic approach Brand Brita positing itself as leading and most trusted company in water filtration industry. The company aim to make these brands name equal to best drinking water experience for their customers. Innovation Brita offers innovations and solutions at highest standard in the industry, also encourage all employees to understand customers’ needs and to effectively help develop corporate Culture. Globalization Expand influence to worldwide in order to let everyone has chance to reach Brita product.…

    • 1916 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Supplemental Strategies IMPROVE CUSTOMER EXPERIENCES As the second largest home improvement retailer, Lowe’s has been constantly improve and redesign its products, services and store environment for customers with the goal of accomplishing its vision of making Lowe’s the first choice for home improvement. In order to improve overall customer experiences, Lowe’s has taken several different supplemental strategies. These strategies include building customer design capabilities, improving both products and services for professional customers, redesigning the store environment to adapt to customer changing demands. Customer Design Capabilities Building customer design capabilities is a supplementary strategy of Lowe’s which has been continuously emphasized through the past two years (2012-2013).…

    • 1439 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Home Depot History

    • 562 Words
    • 3 Pages

    They carry wide variety of low-cost products, and offer expert advice and exceptional customer service. As the world’s largest home improvement chain and one of the biggest US retailers, the company operates nearly 2,270 stores in the US, Canada, and Mexico, an in addition an online business. The average Home Depot store is roughly 130,000 square feet and is stocked from floor to ceiling with some 40,000-50,000 distinct products. The size and volume permits Home Depot to stay profitable by offering more for less. This, in turn, permits Home Depot to negotiate lower costs from the merchandise vendors, with the savings handed on to the consumer.…

    • 562 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Dataclear is a business data analytics company, based out of Baton Rouge, Louisiana. The company was founded in 1998 by Greg McNally, a graduate of UC Berkeley, with a PhD in computer science. McNally developed his skill working as a software developer for 15 years, “at Borland and Oracle” (Case Study, para.5). DataClear established itself in a market that was wide open and offered very rapid customer and profit growth. Within the first year of operation, the company’s sales hit $2.2 million (Case Study).…

    • 1259 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    In this article I will be talking about organisational structures and I will create two organisational charts for two businesses (ASDA and Oxfam). Organisational chart: An organisational chart is a diagram that shows the structure of a business or organisation. Also sows the different departments and sectors in a business/organisation. They can organise the business as well.…

    • 712 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    This strategy is seen in each of Ross’s functional areas employees, real estate, marketing and operational. Ross is very selected in where they place stores. Store placement is based on potential foot traffic and other nearby retailers. None of the stores are located in what is considered prime retail space due to the high cost of lease space in these areas. Ross‘s store placement philosophy has allowed Ross to pass on its savings to its customers.…

    • 747 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Issue Analysis From the high concentration on the overall performance of the store, the keen issues identified that cause the disturbance in the sales ratio of the Rufus and Emma Belacastran Australian Hardware Store. Those issues including the competition in the Melbourne hardware stores with respect to prices, the rising vacancy rates and the rising cost of labour and delivery charges of store 2 and 3. The management of the corresponding store should evaluate the complete scenario and will implement the most effective strategies for increasing the demand for its products by considering the external factors in mind. Furthermore, the management has no control over the environmental factors but it can manage the current costs of the store products. Through the…

    • 839 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Parnell (2014) defines corporate strategy as the approach that a firm’s executives use to guide the firm’s direction (p. 151). The text discusses three different strategies: growth, stability, and retrenchment. A firm that is focused on increase its market value or revenue is said to have a growth strategy (Parnell, 2014, p. 153). Home Depot’s corporate approach is the growth strategy, demonstrated by its increasing revenue. Home Depot’s 2015 Annual Report (2016) states that Home Depot’s revenue increased by 6.4% over the previous year (p. 1).…

    • 657 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Managing with Analytics at Procter & Gamble Yeshwanth Kumar Lanka A20299800 P&G was pressed by retailers to produce more concentrated powdered laundry detergents. P&G faced the problem of forecasting the sales. Different departments like procurement, manufacturing and supply chain were already under stress from the changes required to produce and deliver the new formulation. If the results increase without change in forecasts, P&G would be unable to meet demand and that could damage relationships with retailers and customers. On the other hand, forecasts cannot be aggressive.…

    • 1492 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Kaushik Web Analytics

    • 1282 Words
    • 6 Pages

    Web Analytics is the use of web analytical tools and metrics to make data-driven and informed decisions. Looking deeper and further into the concept we find that in his book, Web Analytics 2.0, Avinash Kaushik defines Web Analytics as the “analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers, have, which translates into your desired outcomes (online and offline)1. Kaushik argues that, if used correctly, web analytics can be used to answer four important questions: What, How Much, Why and What Else. •…

    • 1282 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Introduction: McDonald’s is one of the largest and most popular, franchise based fast food restaurant companies in the United States and the world. Their core menu items include Beef Hamburgers, Cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their recently introduced breakfast sandwich: the Egg McMuffin. Over the years, McDonald's has spanned its operations to more than 32,000 branches, serving in 117 countries.…

    • 1105 Words
    • 5 Pages
    Great Essays