Hollister Advertisements

Ads are a big part of our daily life; they are everywhere we look. There is no escaping them at this point in time. Looking at all the ads out there, they all follow a general pattern yet they are all unique in their own way. Taking a closer look at a Hollister, United Colors of Benetton, and Urban Outfitters, one notices that they have many similarities yet they are all different and portray different themes for the most part.
The Hollister ad is an interesting one to break down. Going back to what O’Barr stated in his article, “What Is Advertising?” the half-naked males and females has become their trademark, their form of mythmaking. Although Hollister is not the only store that likes to sport the male and females in their ads, Hollister usually has them doing some kind of activity. The ad that is being analyzed is reaching more towards teenagers than anyone else. It has a beach feel to it, which is portrayed by the clothes that is being worn by the male and female in the picture. The ad is very playful, there isn’t really anything that is serious about the ad. The models are very relaxed and having fun. The text isn’t harsh or overpowering. Someone who was unaware …show more content…
From just looking at the ad itself, it is clear that this company embraces different races. It is a clothing store and is a much simpler ad than the Hollister. The ad is much more clearer and it does give a sense of it being a clothing store. This ad is a bit trickier to really pinpoint which audience it is trying to reach. It can range from teenagers to people in there twenties. The ad isn’t really serious but it is nowhere near playful. The ad itself has a familiar feeling to it; some might even say togetherness. It is very clear that this store has a theme after doing a bit more research of the store. The theme that the store goes for is that everyone is the same and equal. It doesn’t matter what race or skin type you