Essay about Holiday Marketing

3193 Words Sep 10th, 2015 13 Pages
I. Abstract
There are many reasons why we give gifts today for birthdays, weddings, graduations, etc. to friends and loved ones. A few reasons we give gifts is for peace, protection, love, or because of social obligations. Holiday gifting is a special occasion going back to the beginning of Christianity where the Three Wise Men brought gifts for baby Jesus. This gesture has now turned to giving gifts to our family and friends.
The holiday season of 2014 is shaping up to be a prosperous year for retailers. With an estimated 4% increase in holiday sales compared to 2013 and consumer confidence is at its highest because of lower unemployment, higher wages, salaries, and disposable income. Consumers this holiday season are expected to spend
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consumers are expecting to splurge more on friends and family this holiday season. These consumers will be looking for the best deals available which they will either online or at their local stores. Businesses are well aware of this holiday gifting craze and are already targeting consumers to buy early this year with holiday ads coming out as early as October to buy hot items like Christmas trees! Businesses will try their best to win over the hearts of their customers with deals on goods that are not as popular like Mattel’s Barbie.
Just how will this holiday season turn out? Best bet is better than 2013 holiday season! As the U.S. economy is finally showing signs of coming out of a recession, with employment rates increasing and consumer confidence at the highest it has been in a year, this holiday season is looking to be quite profitable and expect to see better profits for next year.

III. The Tradition of Gifting
Before we can dive into the main topic of this holiday market, let’s first dive into understanding the tradition of gifting. According to Merriam-Webster dictionary, a gift is an item or thing which is given to another person or to a group or organization. Gift giving has been a staple throughout the U.S. history such as giving gifts to Native American Indian tribe leaders as a way of respect, as a wedding present for a newlywed couple, as a birthday or congratulatory gift. Let’s face it there are many reasons as to why people give gifts

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