Holiday Hill Case Study

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B. Description of the Community
Economic:
Holiday Hill is located in Prospect, Connecticut. Prospect is known as a middleclass town within Connecticut with people employed in construction, manufacturing, retail trade, administration, waste management, remediation, and health care.
Demographic:
Prospect, Connecticut has a population of 8,983, with 92.53% Caucasian, 2.33 % African-American, 2.66% Hispanic/Latino, .64% Asian/Pacific, and 1.84% is other of multi-race. The median age for Prospect is 44.8 years of age, which is 19.08% of the population. Approximately 65.5% of the population is married. Prospect’s residents are generally well educated. Thirty-one percent of residents having a college graduate degree, 14.5% have a bachelor’s degree, and 8.3% have a master’s degree. (http://www.epodunk.com and www.cerc.com)
Geographic:
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Prospect typically experiences hot and humid summers, while the winters can be very cold reaching far below freezing. The average high temperature of Prospect for this past summer was 79 degrees and the average low of last year’s winter was 24 degrees. (www.weather.com)
Socioeconomic:
The average price of a home in Prospect is $260,500, compared to the average cost of $237,700 in Connecticut. Prospect home values have declined -1.0% over the past year and it is predicted that they will fall -0.2% within the next year. The majority of Prospect is considered middle class. Prospect has a significant number of major industrial businesses associated with construction and manufacturing. (http://www.zillow.com)
C. Overview of the Business or Organization’s Current Culture and Employee Engagement

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