Published on 11/19/15 from California Apparel News
In the article, Holiday 2015: Decent Economy, Weak Christmas Forecasts by Andrew Asch we see that there is a disengagement between a stronger economy and anxiety from consumers to purchase of winter time appeal. As the article further develops, the disconnection is caused by warm weather as the temperatures are higher the demand for winter apparel begins to lessen.
First, let’s looking into how the warmer weather affects the demand for winter apparel. The National Oceanic and Atmospheric Administration stated that October of 2015 will be the hottest recorded average temperature for the month in history. This will cause the