Throughout the entirety of this book we are following Hochchild as she tries to understand the point of view of the conservative mindset. The book was narrated in way that focused on the perspective of the Tea Party. Hochschild intended on using the Tea Party as the control variable of the far right. She went on to tie a knot between the Tea Party and the past upcoming of presidency of Donald Trump. To understand the conservative mindset, she utilized focus groups for research and often relied on her sociological research methods to divulge new information. I believe she chose Louisiana as a case study because of the complexity of their conservatism. To name a few examples, their society was lacking in the development of environmental reforms
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She defines this as a way gauge emotion and “scale the empathy wall (pg. #)” of the locals. While getting to know the people around her and participating in deep discussions with many different individuals, she proposes that there are four different architypes. The first architype is describing a team player. These individuals are party loyalist and remain loyal to their institution regardless of disagreement. The second model is described as the worshiper. These entities turn to God for trust and improvement of their current situations. The third architype is described as Cowboys- they are worshipers of bravery instead of a God. They are go getters and aren’t afraid to get their hands dirty. Lastly, is the Rebel, who is a team loyalist with a new cause. Although these different types of personas strive to obtain the goal differently, they all share endurance and a “Deep Story” of the conservative mindset, defining how it develops. The deep story describes how we fought so long for progress but we will endure and “not complain and ask for handouts”. The goal of the book in describing the “Deep Story” is to basically understand what is going on in society and ultimately propose an explanation on why these neighbors would support the Tea Party or Donald
She defines this as a way gauge emotion and “scale the empathy wall (pg. #)” of the locals. While getting to know the people around her and participating in deep discussions with many different individuals, she proposes that there are four different architypes. The first architype is describing a team player. These individuals are party loyalist and remain loyal to their institution regardless of disagreement. The second model is described as the worshiper. These entities turn to God for trust and improvement of their current situations. The third architype is described as Cowboys- they are worshipers of bravery instead of a God. They are go getters and aren’t afraid to get their hands dirty. Lastly, is the Rebel, who is a team loyalist with a new cause. Although these different types of personas strive to obtain the goal differently, they all share endurance and a “Deep Story” of the conservative mindset, defining how it develops. The deep story describes how we fought so long for progress but we will endure and “not complain and ask for handouts”. The goal of the book in describing the “Deep Story” is to basically understand what is going on in society and ultimately propose an explanation on why these neighbors would support the Tea Party or Donald