Essay on History of Vodafone

1100 Words Nov 28th, 2012 5 Pages
History
The evolution of 'Vodafone' brand started in 1982 with the establishment of 'Racal Strategic Radio Ltd' subsidiary of Racal Electronics plc - UK's largest maker of military radio technology. The same year, Racal Strategic Radio Ltd formed a joint venture with Millicom called 'Racal Vodafone', which would later evolve into the present day Vodafone.

Evolution as a Racal Telecom brand (1980 to 1991)
In 1980, Sir Ernest Harrison OBE, the then chairman of Racal Electronics plc. Agreed a deal with Lord Weinstock of General Electric Company plc to allow Racal to access some of GEC's tactical battle field radio technology. The head of Racal's military radio division - Gerry Whent was briefed by Ernest Harrison to drive the company
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Chris Gent would later say Mannesmann's move into the UK broke a "gentleman's agreement" not to compete in each other's home territory. The hostile takeover provoked strong protest in Germany, and a "titanic struggle" which saw Mannesmann resist Vodafone's efforts. However, on 3 February 2000, the Mannesmann board agreed to an increased offer of £112 billion, then the largest corporate merger ever. The EU approved the merger in April 2000 when Vodafone agreed to divest the 'Orange' brand, which was acquired in May 2000 by France Telecom. The conglomerate was subsequently broken up and all manufacturing related operations sold off.

Vodafone Group plc. (2000 to present)

The headquarters of Vodafone Romania in Bucharest
On 28 July 2000, the Company reverted to its former name, Vodafone Group plc. In April 2001, the first 3G voice call was made on Vodafone United Kingdom's 3G network. In 2001, the Company acquired Eircell, the largest wireless communications company in Ireland, from eircom. Eircell was subsequently rebranded as Vodafone Ireland. Vodafone then went on to acquire Japan's third-largest mobile operator J-Phone, which had introduced camera phones first in Japan.
On 17 December 2001, Vodafone introduced the concept of "Partner Networks", by signing TDC Mobil of Denmark. The new concept involved the introduction of Vodafone international services to the local market, without

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