Essay on History of Vodafone
The evolution of 'Vodafone' brand started in 1982 with the establishment of 'Racal Strategic Radio Ltd' subsidiary of Racal Electronics plc - UK's largest maker of military radio technology. The same year, Racal Strategic Radio Ltd formed a joint venture with Millicom called 'Racal Vodafone', which would later evolve into the present day Vodafone.
Evolution as a Racal Telecom brand (1980 to 1991)
In 1980, Sir Ernest Harrison OBE, the then chairman of Racal Electronics plc. Agreed a deal with Lord Weinstock of General Electric Company plc to allow Racal to access some of GEC's tactical battle field radio technology. The head of Racal's military radio division - Gerry Whent was briefed by Ernest Harrison to drive the company …show more content…
Vodafone Group plc. (2000 to present)
The headquarters of Vodafone Romania in Bucharest
On 28 July 2000, the Company reverted to its former name, Vodafone Group plc. In April 2001, the first 3G voice call was made on Vodafone United Kingdom's 3G network. In 2001, the Company acquired Eircell, the largest wireless communications company in Ireland, from eircom. Eircell was subsequently rebranded as Vodafone Ireland. Vodafone then went on to acquire Japan's third-largest mobile operator J-Phone, which had introduced camera phones first in Japan.
On 17 December 2001, Vodafone introduced the concept of "Partner Networks", by signing TDC Mobil of Denmark. The new concept involved the introduction of Vodafone international services to the local market, without