In this world, every country has its own interests and objectives to exist in the international politics. Every country wants to fulfill its foreign policy objectives. The objectives and interests of any country provide a framework to their foreign relationships. Countries make various policies to achieve their national interests and strengthen their relationship with other countries. These policies are called foreign policy. Every country represents its national interests in its foreign policy but it all depends upon the way by which they express their national interests effectively.
Traditional diplomacy is government to government (G2G) relations. Traditional public diplomacy is about government talking to global publics …show more content…
Schuker ( former Senior Director for Public Affairs at the National Security Council), “Public diplomacy- effectively communicating with publics around the globe- to understand value and even emulate America’s ideas; historically one of America’s most effective weapons of outreach, persuasion and policy.” Actually public diplomacy is a powerful approach by which any country projects its foreign policy goals. In the traditional form, it is a government to government dialogue but today it has become more interactive and effective. It is an effective method through which countries represent their ideas, values and ethics to the people of foreign …show more content…
Tuch, author of Communicating with the World (St. Martin’s Press, NY, 1990), public diplomacy is defined as: “Official government efforts to shape the communications environment overseas in which American Foreign policy is played out, in order to reduce the degree to which misperception and misunderstanding complicate relations between the U.S. and other nations.” USIA which was in the business of public diplomacy for more than forty years defined Public Diplomacy as follows: Public Diplomacy seeks to promote the national interest and the national security of the United States through understanding, informing and influencing foreign publics and broadcasting dialogue between American citizens and institutions and their counterparts abroad. Public diplomacy is defined as action toward “understanding, informing and influencing foreign publics and broadening dialogue between American citizen and institutions and their counter-parts abroad”. It includes both government to people (G2P) and people to people (P2P) communication and dialogue with foreign audiences by U. S. officials and language training to enable these