History of Nestle Foods and the Milo Brand in Nigeria Essay

791 Words May 16th, 2012 4 Pages
BACKGROUND
Nestle Foods was started by Henri Nestle in the mid eighteenth century, in his bid to find an alternative to breast milk for babies whose mothers could not nurse in order to reduce infant mortality. Consequently Nestle’s first customer was a premature infant who could tolerate neither his mother’s milk nor any of the conventional substitutes and had being given up for lost by doctors. The value of the product was recognized after it saved the child’s life.
Henri Nestle showed an early understanding of the power of branding as he adopted his very own coat of arms as the company’s logo and refused to allow Nestle in various countries to have different logos. The coat of arms reflected his name; which meant little nest in his
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AN OVERVIEW OF MILO AS A BRAND OF CHOCOLATE BEVERAGE. One of Nestle’s premium products is Milo. Milo is a chocolate, malt and milk powder which is mixed with hot or cold water to produce a beverage which is popular in many parts of the world. It was originally developed by Thomas Mayne a Sydney based Industrial Chemist in 1934. It was launched at the Sydney Royal Easter Show.
The manufacturing process of this drink consists of a process that involves evaporation of the water content from a thick syrup at low pressure. The thick opaque syrup is derived from malted wheat or barley and contains many mono-, di- and polysaccharides. Condensed milk and cocoa solids are added to give it a milk and chocolate content and it is often fortified with vitamins and minerals such as cyanocobalamin. Before the evaporation process it looks somewhat like very thick, light coloured coffee. This brand of food drink derives it name from the famous Greek athlete and wrestler, Milo of Crotona, after his legendary strength. It is noteworthy that the personality of this brand goes as far back as the inception of the brand itself.
The hero whom Milo was named after was a 6th century BC wrestler who enjoyed many wrestling victories in the most important athletic festivals of ancient Greece. As is usual with most successful athletes of ancient Greece, Milo was the subject of many fantastic tales of

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