Hispanic Millennials Research Paper

In 2015, Hispanic millennials made up 27% of the entire U.S. millennial population. And 42% of the entire American Hispanic population is made up of millennials. As time goes on and families continue to have children born into the millennial generation, the percentage of U.S.-born Hispanic millennials increases at every age segment. The increase in U.S.-born Hispanic children suggests the potential for significant cultural change these children will have compared to previous Latino generations that came before them. The majority of the population are located in the Southern United States (Goffon).

People in this generation are moving away from their predecessors more conservative attitudes. They still adhere to aspects of their culture, like cuisine, loyalty to their family, and Latin style music, but are infusing the ideas of the quintessential American culture into their lives. Hispanic millennials are more likely than their Caucasian-American counterparts to connect to the web through a mobile device (Goffon). …show more content…
Most notably, Hispanic millennials, unlike other millennials, are very keen to the fact that they are connectected to their families and will need to and will want to support them as they age. That positive family mentality is the most likely the most dominant inherited trait from their generational ancestors that marketers need to be aware of when marketing to this segment