Essay about Hispanic and Latino Americans and Market Segment Research

4301 Words 18 Pages
Multiple Choice Questions

1. Key aspects of Proctor & Gamble's My Black is Beautiful campaign included ____.
A. a 12-page advertorial in Essence magazine
B. a My Black is Beautiful conversation tour in various U.S. locations
C. a web site that provides a forum for discussion and provides ongoing initiatives information
D. grants to community-based organizations related to health and education of black women
E. all of the above

2. A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____. A) market segment B) subculture C) ethnic group D) reference group E) subgroup

Answer: B Page: 158 Difficulty: moderate

3. Many companies develop
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C) The influence of one's ethnic heritage on behavior is not influenced by situational factors. D) All subcultures are very diverse, and general descriptions do not apply to all of the members. E) Ethnicity is the only factor that influences an individual's behavior.

Answer: D Page: 160-161 Difficulty: moderate

15. Which of the following is predicted to be the fastest growing ethnic group in the United States between 2000 and 2020? A) Whites B) Blacks C) Hispanics D) Asian/Pacific Islander E) South Americans

Answer: C Page: 162 Difficulty: moderate

16. Which of the following ethnic group is predicted to have the youngest median age in the United States in the year 2010? A) Whites B) Blacks C) Hispanics D) Asian/Pacific Islander E) South Americans

Answer: C Page: 162 Difficulty: moderate

17. Malcolm is studying subcultures in the United States. He is trying to identify the subculture that has the highest education levels and median household incomes. Which ethnic group meets these criteria? A) Whites B) Blacks C) Hispanics D) Asian/Pacific Islander E) South Americans

Answer: D Page: 162 Difficulty: moderate

18. Toys-R-Us is examining subcultures in the United States and wants to identify the ethnic subculture that has the greatest percentage of children under the age of 18. Which ethnic group meets this criterion? A) Whites B)

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