In today’s era modernity, we can see hipster culture become popular day by day due to the uniqueness and diversity that attract people in Malaysia and also some of the other country. The definition of the word “Hipster” itself can be defined as “one who has tastes, social mentalities, and suppositions considered cool by the cool” (Lanham, 2003). Hipster culture is a part of subculture. Subculture means “a group of people who share a distinctive set of cultural beliefs and behaviors that differs in some significant way from the larger society” (Kendall, 2008). It shows that people who are follow hipster culture will have a different lifestyle from the dominant culture in their daily life. However, hipster culture not only focuses on fashion,
