The Evolution of the corporate side of the NBA in their acknowledgement and acceptance of hip hop.
The basketball and hip hop culture merger was established in 1984 and from 1984 to 2009, a new era was founded, known as “The Dunkadelic Era.” June is the official national basketball and hip hop cultural month for multiple reasons. During the month of June, there is the NBA finals, the start of the WNBA season, and the beginning of summer fun for families playing basketball and listening to rap.
From a historical standpoint, 1984 was a significant year with regards to basketball and hip hop. Michael Jordan was named the College Player of the Year and he also won an Olympic Gold Medal that year. LeBron …show more content…
Allen Iverson’s album was prohibited from being releases after pressure from the NBA. However, Shaquille O’Neal, Kobe Bryant and Chris Webber all released rap music.
The NBA tension with the player’s hip hop culture peaked following the altercation between the Pacers and the Pistons when the fight spilled into stands and involved the fans.
David Stern put rules and restrictions into place to prevent the “Iverson-ification” of the League.
“It was anti-personal style and anti-hip-hop, I think to David Stern and league higher-ups, baggy jeans and big T shirts, carried a meaning they didn’t want associated with the NBA”, Osbourne said.
With the mainstreaming of hip hop culture- it’s not only a musical genre but it’s a lifestyle. There is a slow gradual acceptance of hip hop by the NBA.
“Hip hop is as much as a part of the game as is the Spaulding basketball.”
There is a mutual benefit symbiotic relationship- the NBA and Hip Hop…Each one helps the other and boost their prominence in in the