8. BRAND VALUE
The increasing awareness of the need to drink healthy water has been strong in the present days. The good qualities of purity, naturalness and unadulterated product have helped the company to become the number one brand of natural mineral water in the UK. More and more people trust that Scottish water is the finest natural water available in the region. Hence, more people are buying increasing amounts of Highland Spring’s water. The Good Shopping Guide has named Highland Spring as the leading ethical bottled water brand in the UK for seven years.
9. LATEST DEVELOPMENTS IN HIGHLAND SPRING’S BUSINESS STRATEGY
Highland Spring plans to spend £20 million to expand its business and to meet the demand. In 2014, the company was voted as the number one bottled water brand in the UK. In 2014, the company distributed about 470 million litres of bottled water. The company plans to establish a new production line in its factory. With this new facility, the company’s production capacity would expand by another 250 million litres. The company’s new business plan pushes the factory staff to improve their performance and targets to cut downtime on the production lines by 5 per …show more content…
The key element in Highland Spring's success has been establishing a clear focus on brand leadership. The brand leadership strategy has been supported by its high quality products with strategic partnerships and high profile marketing campaigns and sponsorships. To support and promote the brand's leadership value proposition, the company continuously strives for operational excellence through the development of efficient production lines and effective supply-chain processes. The well-established production and logistic infrastructure, in association with the company’s quest for operational excellence, and its plans of entering into new markets will certainly enable the company to achieve continuous exponential growth in its
The increasing awareness of the need to drink healthy water has been strong in the present days. The good qualities of purity, naturalness and unadulterated product have helped the company to become the number one brand of natural mineral water in the UK. More and more people trust that Scottish water is the finest natural water available in the region. Hence, more people are buying increasing amounts of Highland Spring’s water. The Good Shopping Guide has named Highland Spring as the leading ethical bottled water brand in the UK for seven years.
9. LATEST DEVELOPMENTS IN HIGHLAND SPRING’S BUSINESS STRATEGY
Highland Spring plans to spend £20 million to expand its business and to meet the demand. In 2014, the company was voted as the number one bottled water brand in the UK. In 2014, the company distributed about 470 million litres of bottled water. The company plans to establish a new production line in its factory. With this new facility, the company’s production capacity would expand by another 250 million litres. The company’s new business plan pushes the factory staff to improve their performance and targets to cut downtime on the production lines by 5 per …show more content…
The key element in Highland Spring's success has been establishing a clear focus on brand leadership. The brand leadership strategy has been supported by its high quality products with strategic partnerships and high profile marketing campaigns and sponsorships. To support and promote the brand's leadership value proposition, the company continuously strives for operational excellence through the development of efficient production lines and effective supply-chain processes. The well-established production and logistic infrastructure, in association with the company’s quest for operational excellence, and its plans of entering into new markets will certainly enable the company to achieve continuous exponential growth in its