One marketing strategy not recommended for High Tail Pet Food would be using televised ads. This particular marketing segment typically revolves around their children, therefore if the T.V. is on, it will generally be on a children’s network. There is a small chance of this being a beneficial strategy, if focused on the product itself by airing a commercial of the food’s natural, additive-free, likeability by both cats and dogs. However, looking at this segment’s lifestyle they are typically busy families and commercials are the least likely of the strategies to be recommended for promotion. High Tail Pet Food gives pets a healthy, fresh alternative compared to all other brands on the market. SWOT analysis determines the products strengths
