Dolce And Gabbana Advertisement Analysis

High-end perfume and cologne companies want to sell their expensive products to everyone they can, even if it means portraying a ridiculously unrealistic, yet lavish, lifestyle. They want people to think, “Hey, this could be me!” Michael Kors, Gucci, and Dolce & Gabbana are a few of the companies that are pushing an exciting lifestyle. What’s the likeliness of receiving this wonderful lifestyle after buying their product? The likeliness doesn’t exist. If anything, the only thing that’ll happen will be getting a flatter wallet. Although it my look ridiculous, sexy adventures sell. In a Michael Kors ad for women’s fragrance found in Cosmopolitan, a magazine targeted at young women, shows a beautiful woman and a handsome man running through a body of water with their arm around each other, dressed in formal wear. We can also see that the man pulling a boat behind him possibly to the beach, following desire. This plays into “men act and women appear.” He’s doing an action while she is there to look good. We can see her hair blowing completely to the side while his clothes and hair are pretty much still laying flat. “Let Desire Lead the way” is the statement on this advertisement. The woman appears to be slightly more in front of the man, suggesting that she’s the desire because of the perfume she is wearing. Maybe her …show more content…
Dolce & Gabbana also are playing into the glam life with their advertisements for perfume/cologne. We can once again see that a beautiful woman and a handsome man are the center of attention. This one is just as strange of a picture as the Michael Kors one is. The two are shown standing on a snowy ground with snow-capped mountains behind them. A ski pole can be seen in both of their hands, giving the assumption that they’re skiing. Skiing in the mountains is adventurous and may not be something everyone gets to