The book I chose to read for this class is called Hey Whipple. Squeeze This: A Guide to Creating Great Ads by Luke Sullivan. Luke Sullivan works as a copywriter at Fallon McElligott, one of the best advertising agencies. He has won several awards for his great work. In this book, Luke talks mainly on how to make the best ads. Sullivan talks about getting a strategy, protecting your work, not being choosy on which agency you get, and more.
In the beginning of the book, he begins talking about Mr. Whipple and his commercial. He adds in that the commercial “appeared uninvited” on his television screen. He speaks about why he thinks it is such a terrible ad can actually sell if you reply it so many times. Luke Sullivan made a reference to a book …show more content…
The one thing I found myself not agreeing with the author was the “great” ad examples he gave. For example, the ad for Penn tennis balls. I didn’t like anything about this ad. I don’t know if it is just me not knowing much about great ads that made me not like these or if others did not like the ad, as well. One of the ads that he wrote about that I really liked was the mortgage approval ad. This ad was a tree trunk and in the middle circle it said, “Date of mortgage application,” then on the outside circle it said, “Date of mortgage approval.” This ad really stuck with me throughout the whole book. Another thing that Sullivan said that I didn’t really agree with was, “Get puns out of your system right away.” I didn’t really agree so much with this because several ads I’ve seen before and have really liked were puns. My favorite part about this book was not only did he teach his readers how to create successful ads but how it is okay to fail at times. Luke Sullivan liked to tell the harsh truth. In his book, he didn’t seem to sugar coat much about the advertising world. He talked about how not only did Whipple annoy people with his commercials but several other people did this as well to get their sales up and
In the beginning of the book, he begins talking about Mr. Whipple and his commercial. He adds in that the commercial “appeared uninvited” on his television screen. He speaks about why he thinks it is such a terrible ad can actually sell if you reply it so many times. Luke Sullivan made a reference to a book …show more content…
The one thing I found myself not agreeing with the author was the “great” ad examples he gave. For example, the ad for Penn tennis balls. I didn’t like anything about this ad. I don’t know if it is just me not knowing much about great ads that made me not like these or if others did not like the ad, as well. One of the ads that he wrote about that I really liked was the mortgage approval ad. This ad was a tree trunk and in the middle circle it said, “Date of mortgage application,” then on the outside circle it said, “Date of mortgage approval.” This ad really stuck with me throughout the whole book. Another thing that Sullivan said that I didn’t really agree with was, “Get puns out of your system right away.” I didn’t really agree so much with this because several ads I’ve seen before and have really liked were puns. My favorite part about this book was not only did he teach his readers how to create successful ads but how it is okay to fail at times. Luke Sullivan liked to tell the harsh truth. In his book, he didn’t seem to sugar coat much about the advertising world. He talked about how not only did Whipple annoy people with his commercials but several other people did this as well to get their sales up and