Hey there Essay

1305 Words Nov 19th, 2013 6 Pages
Casing the Web: Chapter 13

1. I could measure the effectiveness of my advertising for Very Vegetarian by doing one of two things. Number one, measuring consumer attitudes as a result of my new advertising campaign, or two, see what the effects of my new advertising are on the recent sales.
2. If potential customers had heard about my restaurant but had not yet acted on that information and come in to buy, my reaction would be to come up with a new advertising campaign because the message was getting to them, but it was not effective enough to make them want to come in and buy my food.
3. The most effective marketing tool in reaching college-aged students is simple. It’s fun. If you can make your product look fun, and make the people
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When talking with other students of different age and ethnic background, I found that their answers were basically the same. Everyone wants to have fun, no matter what your age or ethnicity is.

End of the Chapter Video Case: Chapter 10

One difference between the motivational theories of Frederick Winslow Taylor's Scientific Management and Elton Mayo's human relations perspective as illustrated by the Hawthorne Studies is
Casing the Web: Chapter 13

1. I could measure the effectiveness of my advertising for Very Vegetarian by doing one of two things. Number one, measuring consumer attitudes as a result of my new advertising campaign, or two, see what the effects of my new advertising are on the recent sales.
2. If potential customers had heard about my restaurant but had not yet acted on that information and come in to buy, my reaction would be to come up with a new advertising campaign because the message was getting to them, but it was not effective enough to make them want to come in and buy my food.
3. The most effective marketing tool in reaching college-aged students is simple. It’s fun. If you can make your product look fun, and make the people using it look like they’re having fun, then students like me would be much more likely to buy it. When talking with other students of different age and ethnic background, I found that their answers were basically the same. Everyone wants to have fun, no matter what your age or ethnicity

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