HEWLETT PACKARD
Case Study Analysis: Briefly identify Hewlett-Packard's ‘strategic agenda’, i.e. what are the fundamental questions and problems that concern organizations and their successful development” (, 2002,). Overview of the Company …show more content…
First is the nature of technology itself, as an asset of the business and also as a vital ingredient of the product delivered. The second characteristic relates to the various options available for profitable utilization of the technology assets, and the role that these options can play in the development of an effective strategy for the business (, 1998). These two characteristics differentiate technology-driven businesses from others, such as retail establishments, restaurants, various service providers, and so on. The failure to recognize these very real differences can serve to limit the potential for success in these businesses. This is not so a problem with Hewlett Packard as the company knows that it is a largely technologically driven company. For those companies unable or unwilling to utilize either or both of these factors, the risk of falling behind competitively may be serious. Good thing Hewlett Packard is already utilizing these. It is really a must for companies to be technologically adept. Technology is one of the most accessible assets available to the entrepreneur. In addition to the obvious approach of inventing the technology oneself, there are many outside sources, such as other businesses, colleges and universities, government agencies, and …show more content…
At Hewlett Packard, engineers must move from repairing individual personal computers and printers to working on networks, a significant jump in skill level (1999). In an increasing number of instances, especially in this global economy, technological assets are finding use as "trading chips" in joint ventures or strategic alliances. Consider, for example, the case of an entrepreneur seeking to utilize a new technology on a worldwide basis. In one's home country the technology can be applied as discussed in the preceding paragraphs; however, in an area of the world where the company does not now operate, the approach is considerably more complex. One approach that has been taken by some entrepreneurs is to develop a joint venture with an organization that already has a market position in the area in question. The technology owned by the entrepreneur will serve as all or part of the equity contribution to the joint venture, and the partner's market position will account for another portion of the equity in the venture. This, of course, is only one example of joint ventures (JVs) or alliances wherein an effective business strategy entails the use of technology instead of financial assets (,
Case Study Analysis: Briefly identify Hewlett-Packard's ‘strategic agenda’, i.e. what are the fundamental questions and problems that concern organizations and their successful development” (, 2002,). Overview of the Company …show more content…
First is the nature of technology itself, as an asset of the business and also as a vital ingredient of the product delivered. The second characteristic relates to the various options available for profitable utilization of the technology assets, and the role that these options can play in the development of an effective strategy for the business (, 1998). These two characteristics differentiate technology-driven businesses from others, such as retail establishments, restaurants, various service providers, and so on. The failure to recognize these very real differences can serve to limit the potential for success in these businesses. This is not so a problem with Hewlett Packard as the company knows that it is a largely technologically driven company. For those companies unable or unwilling to utilize either or both of these factors, the risk of falling behind competitively may be serious. Good thing Hewlett Packard is already utilizing these. It is really a must for companies to be technologically adept. Technology is one of the most accessible assets available to the entrepreneur. In addition to the obvious approach of inventing the technology oneself, there are many outside sources, such as other businesses, colleges and universities, government agencies, and …show more content…
At Hewlett Packard, engineers must move from repairing individual personal computers and printers to working on networks, a significant jump in skill level (1999). In an increasing number of instances, especially in this global economy, technological assets are finding use as "trading chips" in joint ventures or strategic alliances. Consider, for example, the case of an entrepreneur seeking to utilize a new technology on a worldwide basis. In one's home country the technology can be applied as discussed in the preceding paragraphs; however, in an area of the world where the company does not now operate, the approach is considerably more complex. One approach that has been taken by some entrepreneurs is to develop a joint venture with an organization that already has a market position in the area in question. The technology owned by the entrepreneur will serve as all or part of the equity contribution to the joint venture, and the partner's market position will account for another portion of the equity in the venture. This, of course, is only one example of joint ventures (JVs) or alliances wherein an effective business strategy entails the use of technology instead of financial assets (,