Herzberg's Two Factor Theory Case Study

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Herzberg’s Two Factor Theory
Herzberg’s two factor theory is a motivation-maintenance approach which developed by Frederick Herzberg. The two factors in this theory a content theory of motivation, which contains two categories, hygiene factors and motivation factors. The two factor influence the feeling of employees that become the reason why they had positive or negative at work. (Whatishumanresource.com, 2016)
Hygiene factors are the factors which influence the level of dissatisfaction. This will have included company policies, quality of supervision, relations with others, personal life, salary, job security, working conditions, etc.
Motivation factors are the factors which influence level of satisfaction. This will have included achievement, career advancement, personal growth, job interest, recognition, responsibility, etc.
The use of Herzberg’s two factor theory in work redesign will helps the company to improve the productivity and the quality of the work experience of employees.
In another word, Herzberg’s two factor theory in somehow similar to the Maslow’s Hierarchy of need. This could be found in the picture below. (Whatishumanresource.com, 2016)
Google, as a high technology organisation, it has large numbers of employee. In the annual report of 2014 (Sec.gov, 2015), it had 53,600 full time
…show more content…
The reason of this is also due to the care of the company to their employee (Manjoo, 2013). People in Google become the most important asset to the whole company, which the people in HR was designed to motivate their employee by known them well and help them solve problems other than work. Even through in 2010, global crisis, in order to satisfied their employee, Google announced that their employees would get a 10 percent salary increase. The decrease of hygiene factors in this case satisfied their employees so they could focus on work but not thinking about finding a new

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