The 1980’s were an individualistic time. Personal health and exercise were the emphasis both in lifestyle and fashion. This movement of fashion is “workout chic,” which is dominated by voluptuous models in luxurious settings (Rizzo). The 80’s were filled with conspicuous consumption and waste (Arnold 285). In many ways in created an unattainable beauty standard for average people. The cultural mindset of the 1980’s frustrated the young people of the 1990’s. Out of the need to rebel against fitness and materialism sponed the Heroin Chic movement. It began with a sense of disenchantment from the 1980s. Cultural value began to decline with the job market failing and many people turned to drugs as an escape. Not only were the people angry, but
…show more content…
Sorrenti was a drug addict and gave a serious inside view to the heroin scene. At a young age, he died of an overdose which shook the fashion community (Spindle). Day is well known for her ‘discovery ‘ of Kate Moss, a model known as the queen of heroin chic. Day captured the struggles and Kate Moss acted them well. Moss truly defined the Heroin Chic movement. Her thin boy-like body and pale skin envisioned the heroin addict (Christine C). This realistic dipicting of heroin use lead to different messages being sent and received. Those in the fashion world were trying to bring real cultural issues to light in depicting “real life happenings.” It “conveyed a sense of alienation, despair, and suffering” that the younger generations were feeling (Rizzo). However, this movement was also an advertising tactic to grab the consumer 's attention by “shifting away from flawless perfection” (Rizzo). Insiders knew the reasoning behind this movement, but the surrounding world did not. As President Bill Clinton stated “ the glorification of heroin is not creative, it 's destructive” ' (Wren), majority of society viewed Heroin Chic as glorification of drug use and death with “the potential to corrupt and destroy innocent youth” (Rosser). It was seen as a moral demise, threatening traditional values and causing only harm to
Sorrenti was a drug addict and gave a serious inside view to the heroin scene. At a young age, he died of an overdose which shook the fashion community (Spindle). Day is well known for her ‘discovery ‘ of Kate Moss, a model known as the queen of heroin chic. Day captured the struggles and Kate Moss acted them well. Moss truly defined the Heroin Chic movement. Her thin boy-like body and pale skin envisioned the heroin addict (Christine C). This realistic dipicting of heroin use lead to different messages being sent and received. Those in the fashion world were trying to bring real cultural issues to light in depicting “real life happenings.” It “conveyed a sense of alienation, despair, and suffering” that the younger generations were feeling (Rizzo). However, this movement was also an advertising tactic to grab the consumer 's attention by “shifting away from flawless perfection” (Rizzo). Insiders knew the reasoning behind this movement, but the surrounding world did not. As President Bill Clinton stated “ the glorification of heroin is not creative, it 's destructive” ' (Wren), majority of society viewed Heroin Chic as glorification of drug use and death with “the potential to corrupt and destroy innocent youth” (Rosser). It was seen as a moral demise, threatening traditional values and causing only harm to