Strengths:
•The customers are brand-loyal.
•The company is maintaining a very good position among competitors.
•Herman Miller is maintaining a powerful relationship with suppliers, vendors and consulting agencies too.
•The firm is maintaining good company relationship with labor unions.
•The marketing strategy is well designed and well accomplished on field.
•The company is demonstrating financial growth.
•Production processes, systems and procedures are in a high standard.
Weaknesses:
•The organizational aspects including vision, mission, long term goals and human ressources directions and guidelines need to be improved.
•The Human resources department needs major overhauling virtually in all the company’s areas.
Opportunities: