In the advertisement ‘Join the Revolution’ made by college students and winner of Chevrolets “college ad challenge” for the HHR or “Heritage High Roof” seems to implement an age old advertising strategy, sex sells with a seemingly radical twist. In the advertisement for the Chevy HHR it shows three woman driving down a busy city street the vehicle being advertised when, at a stop light, a man approaches the car and starts whipping the fender, when the lady driving gives him a dollar for cleaning her car. He takes it with his mouth! The moment the man wiping the fender takes the dollar with his mouth a provocative hip-hop tune starts playing and the man rips off his shirt. At this point you can see the reversal of the typical rolls played by
