First, to establish ethos, Herblock shows his shared values with the audience, which is the safety of the astronauts and the exploration of space. In the illustration, there is a man on the Moon eagerly watching a television, and the Moon resembles a space helmet looking deep into space (Block 40). To …show more content…
To make connections between the audience and its circumstance, Herblock portrays an oversized man on the Moon, which is in its waxing crescent phase. The oversized man who is overly-focused to a television on the Moon is an implication of the current situation of the society in 1969: men were more privileged than women; in addition, the waxing crescent phase of the Moon, which is the phase that precedes a new moon, implies that a new beginning for the society is inevitably approaching. To make a connection between the audience and its circumstance, Herblock effectively reminds the audience that despite all the problems around 1969, with sexism being one of the most severe ones, the society must change its way of life and let new beginnings unfold themselves. Herblock also implies that the society cannot resolve its problems if men are distracted; the audience, men and women, must work together to achieve a new phase of