Herblock Rhetorical Analysis Essay

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Herblock, the author of the editorial cartoon “Transported,” effectively uses the three rhetorical appeals to convey various implications about the society and the change that society must look forward into pursuing in 1969. With ethos, Herblock establishes a personal connection to the audience and appeals to authority to demonstrate his shared values with the audience. With pathos and logos, Herblock implies the social problems that people in 1969 have been ignoring and suggests a way of solving these problems. With all the three rhetorical appeals, Herblock effectively persuades the audience into believing him and his implications about the society in 1969.
First, to establish ethos, Herblock shows his shared values with the audience, which is the safety of the astronauts and the exploration of space. In the illustration, there is a man on the Moon eagerly watching a television, and the Moon resembles a space helmet looking deep into space (Block 40). To
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To make connections between the audience and its circumstance, Herblock portrays an oversized man on the Moon, which is in its waxing crescent phase. The oversized man who is overly-focused to a television on the Moon is an implication of the current situation of the society in 1969: men were more privileged than women; in addition, the waxing crescent phase of the Moon, which is the phase that precedes a new moon, implies that a new beginning for the society is inevitably approaching. To make a connection between the audience and its circumstance, Herblock effectively reminds the audience that despite all the problems around 1969, with sexism being one of the most severe ones, the society must change its way of life and let new beginnings unfold themselves. Herblock also implies that the society cannot resolve its problems if men are distracted; the audience, men and women, must work together to achieve a new phase of

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