Henkel Case Analysis

1043 Words 5 Pages
Henkel is a Germany-based company with business interests in the following industry: laundry and home care, cosmetics/toiletries, and adhesives. The company operates each industry with a separate business unit, which operates independently to each other. The most well-known industry, which Henkel operates in, is Laundry and home care – due to a positive market outlook, potential growth opportunities in emerging markets and big profits to be made. All of these factors lead to fierce competitions between big brands from around the world, such as Unilever from Netherland, S.C Johnson Son from USA and Kao from Japan, etc. This essentially leads to a unique strategy and mission statement implemented by a company in order to be successful within …show more content…
The company is relatively a large player within any industry they operate in, such as Home care, personal care and foods and drinks. The most well-known industry, which they operate, is Laundry and Home care. The company’s business strategy in this industry is “Hold” mission as per BCG’s mission model because the company holds a broad and strong product portfolio on hand. This company also focus on products innovations, such as differentiating. This helps them to establish a large market share and sustains marker leadership within the industry, while opening up for new opportunities through strategic acquisitions in emerging economies. The company believes that success is dependent on satisfying the needs of stakeholders through stakeholder’s values as per their mission statement, such as their customers, communities and shareholders, etc. This tells us that Uniliver’s products are able to reach more consumers through their stakeholder’s value proposition therefore they are able to acquire new customers and expanding their customer base, and …show more content…
The company is relatively a large player within Laundry and Home care industry. The company’s business strategy in this industry is “Hold” mission as per BCG’s mission model because the company holds a strong product brands portfolio on hand therefore this allows them to dominate market positions at ease, while heavily emphasis on products innovation through R&D, such as differentiating. This also helps them to establish a large market share and sustains marker leadership within the industry, while allowing for strategic acquisitions in expansion of their brand portfolio. The mission statement can also be linked to the company’s success as is dependent to satisfying the needs of stakeholders through stakeholder’s values, rather than having shareholder value as the dominant strategy, such as their customers, communities and shareholders,

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