Henderson Bas Case Study

2394 Words 10 Pages
Register to read the introduction… Henderson Bas assigned an account manager (Morgan) to start project. After several sessions between Morgan, core team and Halpernia’s representative (Dargo) a strategy document developed and immediately was signed off by Dargo. Creative design team presented their proposal of website and media design to Halpernia representatives after two weeks. Although design had been based on the agreed strategic direction, Halpernia representatives rejected the design and requested the whole creative concept redone without bringing any specific reason or incompatibility with strategic document. Since Halpernia Industries is a globally recognized brand that could potentially become Henderson bas’ largest client, Henderson Bas strategy was maintaining a good relationship with them. Now Louisa Morgan needs to concern whether she should charge Halpernia for the time and effort spent in rejected proposals while providing quality service to meet client's satisfaction upon Halpernia’s third request of creative design free of …show more content…
Case Keys Key Success Factors * Many clients liked Henderson Bas work style and payment method (possibility to pay in instalment) * Henderson Bas had built a strong market niche * Pleasing Halpernia and retaining them as a client * Recover the cost of services incurred to Halpernia , and maximize the profit * Enhance Henderson bas reputation within the industry Key Uncertainties * What is the exact expectation of Halpernia representative * Halpernia’s reaction to the alternative that is put to them from Henderson Bas * Client decision to continue project or terminate it * Impact on the client relationships

Alternatives:
#1 Perform new creative proposal for free
Pros
* Strength the firm`s relationship with

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