Hello Giggles Case Study

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Times Inc. acquired Hello Giggles, a pop culture, beauty, and lifestyle website that targets young women, for $20 million dollars. Hello Giggles was founded in 2011 by Sophia Rivka Rossi and actress Zooey Deschanel and Molly McAler. They wanted to start a positive online community for women that would be “snark-free” and empowering. The site covers entertainment and celebrity news, and all things beauty and fashion related. The site attracts mostly female ages 18 to 34, with an average reader age of 26.

The Wall Street Journal reports that Hello Giggles will continue working out of their Los Angeles headquarters, but will merge with Time Inc’s People and Entertainment Weekly group. Rich Batttisa who is the executive vice president of Times

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