Helena Rubinstein was born to Jewish parents in Poland, on December 25th, 1872. She was the oldest of 8 girls. As the oldest child she often helped her father with bookkeeping, her intelligence led her father to insist she enrolled in the studied of medical science. Helena didn’t care for the hospital work and therefore opted to end her studies. Her father would only allowed her to end her studies if she married. She rejected the arrange marriage and left to Australia to live with her uncle and his family.
In 1906 Helena opened her first beauty salon in Australia, where she sold pots of cream made out a combination of oils, water, and extract from trees. These creams helped women suffering from dry skin, etc. Her business continued to flourish and she continue to open salons in London and Paris. She was credited for opening the world’s first beauty Salon. In these …show more content…
Helena came to the United States and opened her salon in New York City. After making a name for herself in America she started selling her products in department stores and opened other salons in San Francisco, Boston, Philadelphia, and Chicago. The opening of these salons made her business bloom and Helena Rubinstein was a brand recognized by women worldwide. She had officially build her cosmetic empire and would continue to do so.
During this time makeup became accepted and highly demanded. Makeup was no longer shameful and it was now popularized by Hollywood movies. Helena knew what it took to build a brand image, she understood that in order to sell her products she would have to create a story that most women would gravitate to and want to be part of, she mastered the art of selling hopes and dreams. She was the face of her brand and often times started in her own campaigns, she had a clear understanding of the power of self-promotion. By 1923 Helena was producing over 70 lines of
In 1906 Helena opened her first beauty salon in Australia, where she sold pots of cream made out a combination of oils, water, and extract from trees. These creams helped women suffering from dry skin, etc. Her business continued to flourish and she continue to open salons in London and Paris. She was credited for opening the world’s first beauty Salon. In these …show more content…
Helena came to the United States and opened her salon in New York City. After making a name for herself in America she started selling her products in department stores and opened other salons in San Francisco, Boston, Philadelphia, and Chicago. The opening of these salons made her business bloom and Helena Rubinstein was a brand recognized by women worldwide. She had officially build her cosmetic empire and would continue to do so.
During this time makeup became accepted and highly demanded. Makeup was no longer shameful and it was now popularized by Hollywood movies. Helena knew what it took to build a brand image, she understood that in order to sell her products she would have to create a story that most women would gravitate to and want to be part of, she mastered the art of selling hopes and dreams. She was the face of her brand and often times started in her own campaigns, she had a clear understanding of the power of self-promotion. By 1923 Helena was producing over 70 lines of