Heinz Ketchup Techniques

Ryan loved eating hot and spicy things especially hot sauce and ketchup which he couldn’t go a day without but still he hadn’t found the perfect hot ketchup that would be so hot and spicy that it brought tears to his eyes .But this was about to change , as he was waiting for the stop light to turn green, his gaze shifted to this big billboard . He was immediately intrigued by what he saw – is this the hot ketchup he was waiting for. Heinz is a famous for its ketchup , and in recent years it has come up with different variation of the their classic tomato ketchup .This ad by Heinz promotes one of the variation – the fiery chilly ketchup. The ad showcases an oven mitt holding the classic Heinz bottle but it isn’t their normal ketchup its their new fiery chilly ketchup . This Ad uses different techniques to imply that this fiery chilly ketchup is a really hot ketchup. …show more content…
People usually associate oven mitts with baking and how you need one to remove the hot baking pan from the oven , or you may burn yourself because it’s that hot. They wanted to imply the same thing that this ketchup is so hot that one may need an oven mitt to just hold it, so be careful you might just burn your taste buds . This also gives the audience well to most of us who have burned our hands by touching a hot baking pan a visualization of how hot this ketchup could