Essay on Heineken Report

3220 Words Jan 30th, 2015 13 Pages
Global Corporate Relations | August2014 March 2013

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HEINEKEN | Proud, Independent, Responsible Global Brewer
The world’s most international brewer
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No 1 in Europe and No 2 in the world by revenue
Operations in over 70 countries globally

Brewing great beers, building great brands Committed to surprising and exciting consumers everywhere Long and proud history and heritage

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HEINEKEN | Our Values
Enjoyment we bring enjoyment to life
Respect for individuals, society and the planet Passion for quality

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HEINEKEN | Brewing Great Beers, Building Great Brands
Heineken®, our flagship brand, is the world’s leading international premium beer Desperados, Sol, Affligem and Strongbow Apple Ciders
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Acquisition of Asia Pacific Breweries

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HEINEKEN | Truly Global Presence

>165 breweries in over 70 countries >85,000 employees

>Group Beer Volume* in 2013: 195.2 million hl

* Consolidated beer volume plus attributable share of beer volume from joint ventures and associates

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HEINEKEN is Unique

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Shaping Our Future | Our Global Priorities
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Grow the Heineken® brand Be a consumer-inspired, customeroriented, brand-led organisation Capture the opportunities in emerging markets

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Leverage the benefits of HEINEKEN’s global scale
Drive personal leadership Embed and Integrate Sustainability

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Priority 1 | Grow Heineken® Brand
Heineken® is our most valuable brand
The world’s leading international premium beer with 20% category share Strong global brand equity Strong global platforms to further grow the brand

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Priority 2 | Be Consumer-inspired, Customer-oriented, Brand-led
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Expansion of global brands Desperados, Sol, Affligem and Strongbow Apple Ciders
Continue to invest in and win with local brands Create value for our customers Innovation at the heart of our business

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Priority 3 | Capture the Opportunities in Emerging Markets
HEINEKEN has transformed its emerging market footprint 57% of HEINEKEN’s operating profits and 62% of volumes come from higher growth markets Seize significant growth potential in Africa In Asia Pacific, seize opportunity for premium beer
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