Heidi Kirkpatrick: Case Study

Improved Essays
Soldier’s widow got extremely furious with insurance company after they posted her mourning photograph beside her husband’s hearse for the purpose of advertisements. The company did not even bother to seek the widow’s permission or rather inform her about it.
Heidi Kirkpatrick was extremely distressed when she found out her emotional photograph over the facebook, posted by net finance relief to advertise their promotions. The photograph was not something to be publicly used for advertisement purposes said the widow. It was something very personal for her.
In the image, Heidi can be seen standing along with the hearse of her beloved husband cpl Jamie Kirkpatrick who had been shot dead by the Taliban in Afghanistan during 2010 while he was performing

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