This paper looks into the hegemony embedded within a globally relevant socio- cultural context, and how it is inversely connected to the political- economic structures. It takes into consideration the prevailing dominant psychological structures embedded within the electronic systems of internet whilst accessing information, media and content on a global scale. What are the dominant psychological structures affecting societies worldwide? How is the reality constructed? What is the relation of information and power? This paper aims to explore these questions and takes into consideration the way “hegemony” functions in the contemporary era.
Herein, one needs to address how worldviews were centered on Western civilization. These worldviews developed …show more content…
After the oncoming of Marxism, economic ideologies like capitalism and consumerism played a huge role which made money as capita and production and consumption of it as a life goal. Marxism an ideological concept developed by Karl Marx and Friedrich Engels was based on the interpretation that social groups are driven by production of wealth. A further analysis led to the understanding of a capitalist economy where social change occurs due to the struggle between different economic classes competing to improve their conditions, where proletariat faces oppression and also spends his life for the gains of wealthy ruling class. All social and cultural institutions like education, family, law, mass media, etc. were interlinked by the economic structures of the society. Therefore to understand the role played by mass media it was vital to understand the economic realities of a system. In a contemporary scenario an increasing number of people are becoming aware of the fact that 99% of the Earth’s population is controlled by an elite 1% – but what is even more fascinating is that, one family, the Rothschilds, rule everything, even that elite 1%. By the end of the 19th century it was estimated that the Rothschild family controlled half the wealth of the world. The Rothschild family is the wealthiest dynasty with net worth estimated around $500 trillion as currently they …show more content…
It is connected worldwide and accessible to all public. Internet makes huge amount of information and content available globally in minutes. Such a decentralization of communication has changed the relationship of mass media to society. As everything is accessible through the internet it has become the central tool of mass media. Hegemony of most mass media like television, newspaper, radio etc. is controlled but the publishing sector remains in a flux, given many independent social publishing sites like YouTube, Facebook, Twitter etc. It lets hegemony shift to people, instead of broadcasting companies owned by the ruling class as it lets them publish, blog, connect or broadcast self-views
Herein, one needs to address how worldviews were centered on Western civilization. These worldviews developed …show more content…
After the oncoming of Marxism, economic ideologies like capitalism and consumerism played a huge role which made money as capita and production and consumption of it as a life goal. Marxism an ideological concept developed by Karl Marx and Friedrich Engels was based on the interpretation that social groups are driven by production of wealth. A further analysis led to the understanding of a capitalist economy where social change occurs due to the struggle between different economic classes competing to improve their conditions, where proletariat faces oppression and also spends his life for the gains of wealthy ruling class. All social and cultural institutions like education, family, law, mass media, etc. were interlinked by the economic structures of the society. Therefore to understand the role played by mass media it was vital to understand the economic realities of a system. In a contemporary scenario an increasing number of people are becoming aware of the fact that 99% of the Earth’s population is controlled by an elite 1% – but what is even more fascinating is that, one family, the Rothschilds, rule everything, even that elite 1%. By the end of the 19th century it was estimated that the Rothschild family controlled half the wealth of the world. The Rothschild family is the wealthiest dynasty with net worth estimated around $500 trillion as currently they …show more content…
It is connected worldwide and accessible to all public. Internet makes huge amount of information and content available globally in minutes. Such a decentralization of communication has changed the relationship of mass media to society. As everything is accessible through the internet it has become the central tool of mass media. Hegemony of most mass media like television, newspaper, radio etc. is controlled but the publishing sector remains in a flux, given many independent social publishing sites like YouTube, Facebook, Twitter etc. It lets hegemony shift to people, instead of broadcasting companies owned by the ruling class as it lets them publish, blog, connect or broadcast self-views