Hedonic Buying Case Study

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Based on student gender, more than half of the students (61.5%) were female, and 38.5 percent of the students were male. The student age ranged from 18 until 22 years old. The highest percentage of age was 20 years old with 35.5 percent of male and 45.1 percent of female. The average of student age was 19.9 years old.
Students’ monthly allowance ranged from Rp400.000 until Rp4.000.000. The highest percentage of male students’ monthly allowance was higher than Rp1.000.000 with the average of Rp1.145.569.6. Meanwhile, the highest percentage of female’s monthly allowance was between Rp800.000 and Rp1.000.000 (50%) and the average was Rp1.054.365.1. The highest percentage monthly allowance of students was between Rp800.000 and Rp1.000.000 (42.8%)
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Level of hedonic buying was determined by score of hedonic buying item. Total score of hedonic buying was divided into four levels: very low, low, high, and very high. The average score of male students’ hedonic buying was 42.1 percent and 47.4 percent of female students. Table 3 shows there was significant difference of hedonic buying (p=0.009) between male and female …show more content…
It indicated that variables of this research had normal distribution and the normality test was fulfilled. The results assumption of multi collinearity test showed tolerance value over 0.1 and Variance Inflation Factor (VIF) value under 10. It means the model has been fulfilled the assumption of non multi collinearity. It could be concluded that the variables of this research was fulfilled of homoskedacity. It was shown with scatterplot result from the regression analysis that indicated the error distribution spreading at zero. Durbin-Watson value in this research was nearly +2, showed that autocorrelation had free model (Table

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