Heather Evans Case Study

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Register to read the introduction… Heather Evans’ company plans to offer a “designer” line to fit the life-style of professional women. However, accomplishing a successful launch of this type of venture is dependent upon several key factors. First and foremost, the potential market that Heather Evans has targeted must be large enough to merit a new business venture and provide opportunity for growth. According to Heather Evans and a recent market study included in the case, these individuals encompass a fast-grouping group with great purchasing power which are currently underserved. Furthermore, the size of this market segment is large enough that it will sustain the future growth of Heather Evans’ business. Another key factor is the acceptance of Heather Evans’ design and the final product by the market, and a continuous repeat customer base. Market penetration is paramount to the success of the business and in establishing a long-lasting brand identity that resonates amongst her customer …show more content…
By sticking to a well mapped out schedule and demonstrating a coherent plan of action, Heather Evans has shown she is a well organized, enterprising entrepreneur with a lot resolve to make things happen. Furthermore, her ability to multi-task and still meet deadlines proves she is proactive and more than capable of properly executing her plan. The fact that while she was in school she hired employees, established an office and managed to contact potential investors instills a lot of confidence in potential investors. However, there are times when one has to wonder if she is overextending herself and the urgency Heather Evans has established to release her product does pose a threat to the potential success of the …show more content…
By citing actual figures such as the $5 billion market for the company’s products, Heather Evans does create a clear picture of the firm’s potential. Furthermore she provides a solid follow-up on how the firm plans to serve these individual and the comparison to Liz Claiborne gives the potential investor some familiarity they can associate with Heather Evans’ company. To strengthen her proposal, the mention of additional firms and actual store names would further serve to clarify her business approach so investors knew exactly how her business would address the marketplace and the underlying challenges faced. More details on the risks and information on feasibility of repeat sales and expansion to other industries would also be

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