By sticking to a well mapped out schedule and demonstrating a coherent plan of action, Heather Evans has shown she is a well organized, enterprising entrepreneur with a lot resolve to make things happen. Furthermore, her ability to multi-task and still meet deadlines proves she is proactive and more than capable of properly executing her plan. The fact that while she was in school she hired employees, established an office and managed to contact potential investors instills a lot of confidence in potential investors. However, there are times when one has to wonder if she is overextending herself and the urgency Heather Evans has established to release her product does pose a threat to the potential success of the …show more content…
By citing actual figures such as the $5 billion market for the company’s products, Heather Evans does create a clear picture of the firm’s potential. Furthermore she provides a solid follow-up on how the firm plans to serve these individual and the comparison to Liz Claiborne gives the potential investor some familiarity they can associate with Heather Evans’ company. To strengthen her proposal, the mention of additional firms and actual store names would further serve to clarify her business approach so investors knew exactly how her business would address the marketplace and the underlying challenges faced. More details on the risks and information on feasibility of repeat sales and expansion to other industries would also be