Heat Wave Case Study

Decent Essays
Our Product, Heat Wave, is a heat insulation cream that can be applied to the body that clogs your pores and allows your body to stay warm. This product is relevant and innovative because it means no additional heavy clothing in the winter time. Whenever you do not want to layer up, you can simply apply Heat Wave. Heat Wave’s ingredients consist of olive oil, coconut oil, beeswax, and borax (a type of salt). All of these ingredients are healthy and should not cause harm to your body. Our target market consists of Millennials, Generation X, and Baby Boomers. A substantial amount of the population is made up of Millennials. There are more than 60 million in the United States. Millennials are everyone born between the year …show more content…
In the beginning, the beeswax will be bought in a 1lb block that we buy for $10.95, which would be used to make approximately 20 Heat Wave’s. The beeswax would be $0.54 per product to make. The olive oil would be bought in the form of 2L for $12.95, which would also approximately make 20 or more Heat Wave’s. The olive oil would be $0.51 to make per product. The coconut oil would be bought for $10.95 for 32oz, which would make approximately 25 Heat Wave’s. The coconut oil would be $0.49 to make per product. Lastly, the borax would be bought for $3.96 for each 4lb bag, which would make approximately 20 Heat Wave’s. The borax would be $0.20 to make per product. After subtracting the price of the materials, the profit made would be $4.26 per tube of Heat …show more content…
Heat Wave is the new wave. Heat Wave will be sold in various pharmacies such as CVS, Walgreens, RiteAid, and other big pharmacies. Heat Wave will be able to be purchased in these small pharmacies because it is in walking distance from everyone 's home. We as a brand look out for you and your convenience. We also have a brand new running website! Our customer are our top priority. As a company we 're on to bigger things. These small pharmacies are our stepping stone into getting our foot in the door for the big department stores such as K-Mart, BJ 'S, and Target. Our product is small, slim, and good looking. With our product line is we are able to fill the shelves of CVS, Walgreens, RiteAid and other pharmacies for roughly . Our company has two main entities. Our company Heat Wave, and our selected pharmacies. From our Arizona factories we will be delivering our product “Heat Wave” by trucks that are packed to the top making drop offs thought the United

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