Per the Heart of Change Field Guide, John Kotter stated that a shared urgency for change could propel people into action, but it is the vision that steers the individuals in the proper direction (Cohen). Additionally, the development and creation of the appropriate vision for change is crucial towards transformational success; however, effectively communicating the vision and how it will be achieved is key to capturing the commitment of the workforce (Cohen). For this assignment, John Kotter's steps three: Get the Vision Right and step four: Communicate for Buy-In will be analyzed based on the Alaska Airlines: Navigating Change case study.
Throughout the case study, Alaska Airlines: Navigating Change, John Kotter's steps three: Get …show more content…
In the workplace, positive communication is essential for the daily operation of any company, but can also impact profitability and productivity. Communication can be challenging, especially in an organization with several issues. Per SmallBusinessChron, transparent, open communication can create a sense of transparency in an organization, which builds trust between levels of employees (smallbusinesschron.com, 2018). That being said, keeping employees "in the dark" can result in resentment, tension, and a feeling of low job security. However, effective communication can help make employees feel valued and trusted further reducing uncertainty and cluelessness regarding the state of the …show more content…
The report card recorded and tracked operations metrics on a daily or even hourly basis, and played a critical role in daily meetings. They were highly quantitative and assisted in reporting facts associated with operational challenges. For example, if an airplane was delayed at the gate by three minutes, then the team could review the events leading up to those crucial three minutes at the gate, ramp, cockpit, and food service vendors. The process helped reduce time by eliminating unnecessary