Joseph Pulitzer was the publisher of “New York World.” One of his most famous published articles; “Hogan’s Alley” was a comic that inspired the name Yellow Journalism. It included a yellow dressed character named “yellow kid.” Hearst tried to out-maneuver and go against Pulitzer by copying his sensationalist style. He even hired “Hogan’s Alley” comic artist away from “New York World.” The Yellow Journalism used yellow ink in the circulation war between the two newspaper, New York World and New York Journal. Both were competing with each other, so they did this by making up stories for the public to believe them. They were both crucial to influencing people’s thoughts because the public was reading their newspapers. Hearst’s use of yellow journalism
