Start With Why By Simon Sinek

Start With Why was published in 2009 and was written by Simon Sinek. Simon discovered something called Why when he found himself in a slump. He lost his passion for his work and needed to do something to fix that. When he discovered Why, it changed his view of the world and when he discovered his own personal Why it brought back his passion in such a way that he had never felt before in his life. In general, it isn’t too difficult to motivate people but great leaders have the gift to inspire people to act. These people inspiring people to act do it because they want to, not for any other reason. People are inspired to do something because the inspiration to act is genuinely personal and aren’t going to act because of an incentive; they will …show more content…
Most people know How. People know how to do their jobs well and sometimes they are successful but they will never change the world. In order to fix this, we should merge those who know Why with those who know How. When we partner these people, we can change the world. Once you know Why and How you move to What. What is controlled by a part of the brain that controls logical thought and language. The leader is the represents the emotional limbic brain and is the reason we do what we do. What the company does and says represent the logical thought and language of the neocortex. Why is in the part of the brain that regulates feelings and decision making but not language. That’s why we get that feeling in our stomach when something feels off. We can’t put it into words but we know we feel it. When we partner the How people and the Why people, it’s important that there is clear communication not only within the company but also to the outside world; when you communicate clearly, you will be …show more content…
Sinek talks about how symbols have meaning only because we infuse them with meaning and lies within our minds and not the thing itself. Symbols can command great power if your belief is clear. Companies want their logo to become a symbol and in order for that to happen, people need be inspired to use the logo. Your symbol can’t have a profound meaning until your company knows Why it exists, and until then, your logo is just a logo. You want to achieve a symbolism that other are inspired to use and talk about. Your success and achievement occurs when you track and achieve What you want; success occurs when you are clear in pursuit of Why you want it. One thing to keep in mind is to not lose sight of Why so that you are always climbing in the right