Healthy Shop And Drop Swot Analysis

The Healthy Shop and Drop is one of few online grocery ordering and delivering apps. With that, its launch comes with many strengths. It is the only online app that orders specifically healthy foods. It is growing steadily to become one of the most innovative as well as cost effective grocery ordering and delivery services around. The time lapse between ordering and delivery is inside an hour. The list of available items that can be purchased through this app is unlimited. The delivery service is free to clients and only charges a small fee to stores who would like to purchase this service for their customers. Healthy Shop and Drop is employed by many local stores in major cities and is growing to surrounding smaller cities all over the U.S.
With all these strengths, there are some weaknesses involved. There are other grocery ordering and delivery apps that have been in existence for a while. To name a few, there is Instacart, Shipt, and Peapod (AppCrawlr). Participating stores are required to pay this service fee at the convenience of their customers and to create a world-class experience that competing stores may not provide its customers, thus creating new customers and increased revenue.
Some opportunities where Healthy Shop and Drop can grow are increased employment by other stores. It is possible that the service fee could …show more content…
97% of marketers are currently participating in social media, and 92% of marketers in 2014 claimed that social media marketing was important for their business (Demers, 2014). Not only does this allow a great deal of exposure of new product, but it is the most efficient financially. The Healthy Shop and Drop will have various advertisements on multiple forms social media (Instagram, Twitter, Facebook). By using social media, we will also be connecting with a younger generation which may be beneficial for health improvements at a younger