Benefits Almost all adults have smartphones with access to the Internet. This makes it very easy to access social medias such as: Twitter, Facebook, LinkedIn, Pinterest, and many others. Social medias have proven to have benefits in the healthcare field. Many people have access to these websites, so they could be used to spread information about the facility, among many other things.
Promote Business Almost everyone across the country has access to social media sites. They are quickly growing as the number 1 way to communicate with each other and to get information on almost anything. As a private practice, physical therapist, or a major hospital, there are benefits for putting your name and brand on these frequently visited social medias. …show more content…
If the company has a social media profile where people can write positive reviews about their experience, then people can read them and have a better chance of choosing that facility (Gangon, 2013).
Personal Accounts Healthcare workers also have the opportunity to have personal social media accounts. In 2010, the American Medical Association adopted social media guidelines, becoming the first health care professional body to do that. For example, it states the basic physician-patient boundaries. This includes professional relationships with patients following ethical guidelines. Some facilities encourage their staff to have personal and professional accounts, and to only let friends and family on the personal account, so no ethical boundaries are crossed (Kuczynski, 2005).
Downfalls
The results of Social Medias could cause many problems in the healthcare field. This could result in HIPAA violations, among other things. …show more content…
HIPAA has strict patient privacy laws that are meant to protect the patient’s personal health information. All health care providers have to use the Internet for billing purposes. This causes personal health information to be on the Internet and could quickly end up on social medias if it got into the wrong hands. Any confidential patient information can’t be distributed without the patient’s consent. Unintentionally HIPAA can be broken by posting a picture of a patient you have become close with, because you don’t have written consent. This could result in a major fine and possible jail time (Kuczynski,
Promote Business Almost everyone across the country has access to social media sites. They are quickly growing as the number 1 way to communicate with each other and to get information on almost anything. As a private practice, physical therapist, or a major hospital, there are benefits for putting your name and brand on these frequently visited social medias. …show more content…
If the company has a social media profile where people can write positive reviews about their experience, then people can read them and have a better chance of choosing that facility (Gangon, 2013).
Personal Accounts Healthcare workers also have the opportunity to have personal social media accounts. In 2010, the American Medical Association adopted social media guidelines, becoming the first health care professional body to do that. For example, it states the basic physician-patient boundaries. This includes professional relationships with patients following ethical guidelines. Some facilities encourage their staff to have personal and professional accounts, and to only let friends and family on the personal account, so no ethical boundaries are crossed (Kuczynski, 2005).
Downfalls
The results of Social Medias could cause many problems in the healthcare field. This could result in HIPAA violations, among other things. …show more content…
HIPAA has strict patient privacy laws that are meant to protect the patient’s personal health information. All health care providers have to use the Internet for billing purposes. This causes personal health information to be on the Internet and could quickly end up on social medias if it got into the wrong hands. Any confidential patient information can’t be distributed without the patient’s consent. Unintentionally HIPAA can be broken by posting a picture of a patient you have become close with, because you don’t have written consent. This could result in a major fine and possible jail time (Kuczynski,