Health Promotion Approaches

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Comparing the medical and behaviour approach to health promotion.
Both the medical approach and behaviour approach to health promotion are similar in various ways; for example, they are both dependent on scientific evidence and expert knowledge to direct the intervention and the lay man only play a receiving role. That is the experts knows which people are at risk and what kind of vaccination is needed or the expert knows the risky behaviour and the change that is required. These approach both ignore the environmental and social factors as key determinants of individual and population health yet these factor will predict the individual behaviour and thus the individual health (Naidoo and Wills, 2009, ch.5). Moreover, for these approach to

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