The Health Potion Diet pill is a pill and especially one containing amphetamine prescribed especially formerly to promote weight loss by increasing metabolism or depressing appetite. The shape of Health Potion Diet pill is bow tie which stand for slimming, and it has two type of packaging. The first type of Health Potion Diet pill packaging is in a can packaging with 28 grains, another type of packaging is 7 grains with one strip. Also the diet pill has two types, one is aimed at female who are between age of 15 and 30 years, another is targeted on male who always overeat and lack of exercise. For both group of people, a pill a day in the morning is enough to lose weight. Health Potion Diet pill tastes sweet, and people can take Health Potion
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The quality of product as a characteristics of actual products, is the most important point that customers focus on. More efficient the diet pill is, more popular the diet pill will be. According to Pavel and Hana (2011), 73% of people in the survey in February 2011 considered that the weight of quality for product was more than 60%. Consumers always select the best quality at the best price with testing product. Consumers can often be coaxed into focusing more on value or quality (Tuttle 2012). However, to improve the quality of diet pill, more funds would be used on research and development. According to Jeffrey (2002), drug development needs a lot of capital resource and time in a short time period. Cost to develop new pharmaceutical drug at present exceeds $2.5 billion (Mullin 2014). Health Potion is only a small business, it cannot take high risk to spend amount of capital to develop diet pill. Nevertheless, high risk always follows by high return. As Consterdine (2015) indicated, more and more studies are showing magazines delivering high returns on advertising investment. In addition, Health Potion Company has a great return by selling Healthy Potion drink which means the company has strong funding to support researching and developing effective diet pill. Therefore, Healthy Potion Company should spend more on developing more effective diet
The quality of product as a characteristics of actual products, is the most important point that customers focus on. More efficient the diet pill is, more popular the diet pill will be. According to Pavel and Hana (2011), 73% of people in the survey in February 2011 considered that the weight of quality for product was more than 60%. Consumers always select the best quality at the best price with testing product. Consumers can often be coaxed into focusing more on value or quality (Tuttle 2012). However, to improve the quality of diet pill, more funds would be used on research and development. According to Jeffrey (2002), drug development needs a lot of capital resource and time in a short time period. Cost to develop new pharmaceutical drug at present exceeds $2.5 billion (Mullin 2014). Health Potion is only a small business, it cannot take high risk to spend amount of capital to develop diet pill. Nevertheless, high risk always follows by high return. As Consterdine (2015) indicated, more and more studies are showing magazines delivering high returns on advertising investment. In addition, Health Potion Company has a great return by selling Healthy Potion drink which means the company has strong funding to support researching and developing effective diet pill. Therefore, Healthy Potion Company should spend more on developing more effective diet