Health Insurance Marketplace: A Case Study

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Intended Outcomes
Anticipated project results include increased awareness of the benefits and requirements of the ACA, increased enrollment of minority populations in private insurance through the Marketplace or Medicaid/CHIP, and increased awareness of health disparities and available resources designed to address, develop, or improve health equity.

The Intervention
The project uses a multi-lingual/multi-cultural team to conduct ACA-related outreach, provide education on the Health Insurance Marketplace, utilizes health information resources and brochures from Health and Human Services (HHS) and Centers for Medicare and Medicaid Services (CMS) websites, and assists with enrollment, completion of the application to determine eligibility, and
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These activities are held in conjunction with a Mobile unit, which allows staff to provide outreach and education directly in the community. In addition to the ACA-related education, staff also educates community members about healthy behaviors; and, by using Motivational Interviewing (a goal-directed, client-centered counseling for eliciting behavioral change) and Trans-Theoretical Model-based Stress Management (TTM) (a process encouraging clients to use self-management techniques and to participate in their own health and wellness), the unit focuses on cardiovascular disease, hypertension, diabetes, nicotine addiction, HIV infection, and behavioral health …show more content…
JTCHC staff also collects data on how the client learned about the project. Trainings for CHWs and for new hires are monitored based on hours spent and learning webinars required. Data collected during education events includes race, age, and current insurance coverage. In addition, smaller events collect information from participants about increases in education and/or awareness related to the

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