Health Care Provider Kaiser Permanente Essay

1301 Words Nov 26th, 2016 6 Pages
The author was given this assignment to determine the key characteristics of the users of the products and/or services of the chosen health care provider Kaiser Permanente. Secondly, to analyze the competitive environment. Thirdly, to determine which tools of the marketing mix is available and would be most effective. Fourthly, to determine the best possible pricing strategy for at least one of the products or services offered. Lastly, to provide at least three (3) qualified sources to support the argument presented.

Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
“Kaiser Permanente was founded on the radically simple idea that everyone deserves the chance to live healthy life. That’s why you can find high-quality care and coverage in one place. Opened to the public in 1945, Kaiser Permanente is the largest non-profit, integrated health care delivery system in the United States. The organization that is now Kaiser Permanente began at the height of the Great Depression with a single inventive young surgeon and a 12-bed hospital in the middle of the Mojave Desert (Kaiser Permanente, n.d.)”.
According to Robert Pearl, MD, CEO of The Permanente Medical Group and chairman of the Council of Accountable Physician Practices there are four key characteristics of Kaiser Permanente such as:
1. “Integrated structure:-Kaiser Permanente is both horizontally integrated within departments and…

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