Health and Beauty in Advertising
Many advertisements directed at women use beauty, happiness, confidence, success and health to get women’s attention, because we all want to be the best we can be. These ads are from a magazine that is viewed more by women than men. Even though these advertisements are for totally different products we still get the same feeling from the women portrayed: beautiful and healthy. As a woman who loves to read women’s magazines I know what appeals to me and what makes me want to buy a product. Health and beauty are two strong advertising strategies to induce women into purchasing products.
In the “Success Rice” advertisement the picture of the woman smiling with a seeming glow to her, ties in with “Live Well. …show more content…
The clarity of the packaging will make it easy to find this product on the store shelf. The size of the plate of food compared to other graphics emphasizes food is the main focus of this advertisement. The amount of rice shown makes women believe they can eat a large portion of rice. Also, when you see “visit successrice.com” the word success leads you to believe that eating this product will make you successful by using this product. The ad does a good job of displaying the product in a manner that induces the reader to want try the product. Women can make a connection between success, health and beauty.
In the advertisement for “Wen” the first thing you notice is a beautiful woman with gorgeous hair, smiling, confident and having a good time, so this goes back to the similarity to the “Success Rice” ad of a beautiful and happy woman. The words “confident”, “love” and “money back” on the woman emphasize what the woman looks like and that this must be a good product and a good deal. The woman in the ad has beautiful hair which is emphasized with the word …show more content…
The white letters on the dark background are very easy to see and makes the reader read more The statement “even better than our TV offer? Order now!”, continues to make the reader want to order this product quickly, we all want the best deal we can get. Even the cut out order form has the word “Yes” in red text and checked to make us believe that this is really what we want and continues to emphasize what we are getting for a lower price and all the “free” things included. The reader at this point believes this is a good deal and must order it quickly so we don’t miss out on a good deal that will give us the gorgeous hair we strive
Many advertisements directed at women use beauty, happiness, confidence, success and health to get women’s attention, because we all want to be the best we can be. These ads are from a magazine that is viewed more by women than men. Even though these advertisements are for totally different products we still get the same feeling from the women portrayed: beautiful and healthy. As a woman who loves to read women’s magazines I know what appeals to me and what makes me want to buy a product. Health and beauty are two strong advertising strategies to induce women into purchasing products.
In the “Success Rice” advertisement the picture of the woman smiling with a seeming glow to her, ties in with “Live Well. …show more content…
The clarity of the packaging will make it easy to find this product on the store shelf. The size of the plate of food compared to other graphics emphasizes food is the main focus of this advertisement. The amount of rice shown makes women believe they can eat a large portion of rice. Also, when you see “visit successrice.com” the word success leads you to believe that eating this product will make you successful by using this product. The ad does a good job of displaying the product in a manner that induces the reader to want try the product. Women can make a connection between success, health and beauty.
In the advertisement for “Wen” the first thing you notice is a beautiful woman with gorgeous hair, smiling, confident and having a good time, so this goes back to the similarity to the “Success Rice” ad of a beautiful and happy woman. The words “confident”, “love” and “money back” on the woman emphasize what the woman looks like and that this must be a good product and a good deal. The woman in the ad has beautiful hair which is emphasized with the word …show more content…
The white letters on the dark background are very easy to see and makes the reader read more The statement “even better than our TV offer? Order now!”, continues to make the reader want to order this product quickly, we all want the best deal we can get. Even the cut out order form has the word “Yes” in red text and checked to make us believe that this is really what we want and continues to emphasize what we are getting for a lower price and all the “free” things included. The reader at this point believes this is a good deal and must order it quickly so we don’t miss out on a good deal that will give us the gorgeous hair we strive