Location: Chapter 3 (Decisions, Decisions: Elucidate All the Pros and Cons of a Decision)
Summary: Society is often found to be quick to select a certain product over another, as they ambiguously evaluate the positives and negative of their decision. (Seethaler, 2009, 43) Through jumping towards conclusions, individuals, specifically researchers, are easily able to come to incorrect conclusions, inevitably leading innocent citizens to attend to irrational words. (Seethaler, 2009, 44) For instance, with the experiment performed on monarch butterflies where these insects were fed different versions of “milkweed leaves with pollen from corn”, it was found that merely 56% of these creatures survived when they were